Inphi
summary
Inphi, a creator of mixed signal semiconductor solutions, moves big data fast without compromising signal clarity. Its products address bandwidth bottlenecks throughout the network communications and computing infrastructure markets from fiber to memory.
THE CHALLENGE
Lacked visual identity & a compelling brand system.
Site IA & functionality limited accessibility to product inventory.
- Inconsistent messaging & humanizing voice.
My Role
UX Lead, Visual Design Lead
