REI

summary

Snaplink, REI’s intranet needed to regain relevance as a primary resource for employees. Working within existing budgetary and time constraints, the solution proposed a multi-phased approach to updating the site. Phase one consisted of creating a more user friendly experience without an overhaul of site iA, by focusing on search and findability as a core component. The site's visual identity was updated to align with REI brand standards. This resulted in an immediate boost in employee engagement.

THE CHALLENGE

• Site iA & functionality limited accessibility to relevant content

• Time & budget constraints prevented an overhaul of site iA

My Role

UX Lead, Visual Design Lead

In the discovery phase, I conducted a series of interviews with existing users and identified the need to support four unique use cases. I distilled the data gathered into a creative brief for client review.